UI / UX / VISUAL DESIGN
FRONT END DEVELOPMENT

dean pham

what do i do?

I help the companies i work for become legendary

Whether you are looking for a metrics driven conversion rate optimiser, someone to inspire and drive design at your biz or a proven leader in building world class design teams - you've come to the right place.
HIRING / MENTORSHIP
CREATIVE DIRECTION
✌️

Designing for impact

Imagine if you could harness the exponential power of design today? Use it to increase conversion across your site. To inspire your customers into action. To use design to deliver that experience you've always envisioned?
I'm all about helping companies like yours realise great things through the power of design. This is my jam. This is what excites me.

I've designed, scaled and optimised complex websites and two-sided marketplaces. Created and nurtured brands for billion dollar companies. Hired and mentored amazing designers for world class design teams. I've helped startups incubate from proof to product.

Nothing is ever easy, but its easier when you know what to do.

My experience is real world and tangible. My skillsets are wide and varied and it is deep where it needs to be. They call it being "T-Shaped" but really, when it comes to design, I just like being across anything and everything.

I adopt a candid, data-driven, no-egos, "let's test this!", best ideas win approach to the way i design and manage. Because given the importance of what we're doing... i want to make sure the work is sharp and always on point.

Isn't this how things should be?

When i am in.
i am in to win.

companies i've worked for
HIVE ex
FINDER.COM.AU
FREELANCER.COM
SETTL
lj hooker
startcon

the way i work

Data Driven
Being data driven is about being tactical about the things we do. It's having the courage to remove ego from the equation and allow the best ideas to win. As a designer, embracing data is as liberating as it gets. It's embracing the unknown and being fine with it. It's about bringing confidence to our product decisions. It shows us where we have been and tells us where we should go. - What does the data say?
Ready to launch
What is a business' greatest strength? Is it talent? money? resources?... I believe it's greatest strength is speed. The time to going live. Getting it on the internet and embracing the change. It's not that you sacrifice quality for speed. It's about balancing efficiency with effectiveness. Going live allows your greatest ideas to marinate. It's knowing when to call it so you can focus on bigger and better things. And it gives you time to come up with new ways to improve it.
Always Testing
Think of your favourite products and websites. How did they become successful? Did they ever release a perfect version of their product first go? I believe the path to perfection is through relentless iteration. Adopting an "always testing" mindset allows us to be curious. It trains us to look for better ways to better ourselves. When we test, we not only know why things go right but we also understand a bit better when they go wrong.
Be candid
Being a designer is hard. Very few jobs out there that constantly critique about the things you do. Learning how to deal with feedback is a fundamental skill talented designers need to learn and it is a paramount function in any high functioning design team. Being candid isn't about speaking your mind. It's about being honest about how much you care about making things better. By being candid, you'll alway know where you stand with me.
Power to the people
Empowering people challenges them to be better everyday. Be open to sharing your "legos". It's like they say about teaching people to fish, to be self sufficient. As a designer there are plenty of opportunities to empower people. Teach a non-designer how to use Canva. Teach a designer how to code. Being generous with your knowledge and time is a hallmark of a great mentor. and in doing so helps scale your team to new heights.
Own the day
When i am in, i am all in. I am committed. Together, I want us to be proud of the things we do and the work we do to matter. I am at my best when the stakes are at their highest. When the game is on the line, i want the ball. Because in the end, i'm proudest when i know i'm helping make the difference. Thats why I approach each day with the intention of "owning it". No matter how small the detail or how big the task.

the work i've done

finder ventures

Leave nothing for the return trip

Hive Ex

branding / websites / conversion optimisation
The year 2018 was the genesis of many wonderful things. The biggest being Finder Ventures - the new experimental arm of finder which allowed us to test, incubate and launch new businesses. Our first major project was HiveEx, an over-the-counter (OTC) cryptocurrency sales service.

I collaborated with Fred the founder and the team to create the look and feel of the HiveEx brand. As a point of difference, we wanted to differentiate ourselves from the traditional "silicon valley blue" of the companies in the crypto space. We wanted it to be slick, upmarket. We wanted the feel to be like you were driving a Mercedes on the internet.

Our website experience focused around great service and excellence. I helped, design, build and architect the website and flows of acquiring customers alongside many of the features and marketing related to launching a new business.
key projects
  • Creation of HiveEx Brand
  • HiveEx.com Website
  • HiveSpend.com Website
  • Acquisition Funnels

Hive Ex v2

websites / conversion optimisation
As HiveEx continued to grow, so too was our product offering. Our aim for version 2 was to create a stronger cohesive brand presence amongst all the new products. We wanted to allow each unique product to have a voice in their respective customer but still be connected through a similar visual language.

Because many of the products had complex functioning user interfaces we moved towards a more uniform/useable aesthetic however we still kept many of the fun connections to "the moon", "rockets" e.t.c. I helped create and drive many of the new product and UX improvements to go along with the connected branding.
key projects
  • HiveEx OTC site
  • Hive Exchange
  • HiveSpend.com v2

IvyPay

mobile app design
IvyPay was an interesting project. A joint venture between HiveEx and the team behind the IvyKoin i helped mock up the early user experiences of what a crypto-to-fiat mobile app might look like. A customer can use IvyPay to pay bills and bank accounts using cryptocurrency and or the Ivytoken.
key projects
  • IvyPay Mobile App

finder.com.au

becoming the amazon of comparison

Landing Pages

conversion optimisation / website design
I saw Finder is a playground of untapped opportunities.

A core part of my work was helping convert the tons of traffic finder brings in everyday. This involved creating new ways of selling the services and product offerings of our clients. From simple landing pages to more complicated engines, this collection represents a small chunk of my work helping improve conversion rates across many of the vertical offerings at Finder.
key projects
  • Landing pages for various verticals. Money Transfers, Credit Cards, Home Loans, Cryptocurrency, Insurance e.t.c

UX & Product Improvements

user experience / website design / architecture
I was given the keys to help reimagine what a new finder would look like. The overarching goal was to create a new better way to acquire, engage and retain users on finder. This vignette represents a sample of the solutions i helped design and architect.

A project i was proud of was rethinking the core navigation experience of finder. Creating a smoother mobile navigation experience was a critical component of the redesign. It needed to be able to tell you where you were, where you wanted to go and most important be "infinitely" scalable to any number of new niches that might pop up overnight.
key projects
  • New site navigation architecture (desktop and mobile)
  • Publication Templates
  • Building trust through author pages
  • Engine re-design and optimisation

Finder Publishing

landing pages
Working at Finder and helping nurture my love for publication design. Here represents some of the fun projects i was lucky to be involved in. Most were branding exercises and projects aimed at creating mindshare on the internet. Because the subject matter was great, they because some of the funnest projects i've been involved with as a designer to date.
key projects
  • Branding and development for various podcasts
  • Guide to watching the Marvel Universe
  • 2018 Credit Card Report

Finder Culture

logo design / apparel / print design
Here represents is a small vignette of my culture building exercises at Finder. It is my continuing obsession with finding out how visual design can drive and imbue strong feelings behind the great cultures of our workplaces. Creating these was great fun and should be considered a labour of love for my friends at finder.
key projects
  • Finder Badges and Clubs
  • Hackathon and Summit Designs

Settl

settl for more

Settl

branding / websites / product development
In 2017, alongside a bunch of ex-FLN employees i had the opportunity to help incubate and develop a startup project codenamed "Settl". Backed by LJ Hooker, it aimed to "disrupt" real estate in Australia by offering a fixed priced offering for those looking to sell their homes. This collection represents the variety of work trying to launch a new startup - from creating website flows, physical branding, finding product market fit and many more.
key projects
  • Settl Branding Elements
  • Finding product market fit for the Settl product
  • Settl Dashboards and flows
  • Onboarding Flows
  • Acquisition Funnels

LJ Hooker Mobile App

mobile app design
A nice little side-project was conceptualising what a LJ Hooker app might look like. I worked alongside the CEO to come up with a quick visual flow and presentation to help onboard the major players at LJ Hooker. All work was done and hustled over a single weekend.
key projects
  • LJ Hooker Mobile App and presentation

Freelancer.com

changing the lives of entrepreneurs everywhere

Acquisition and Matchmaking

website design / landing pages / conversion optimisation
Years ago, if you wanted to “grow” your company, you would have had to grit your teeth, invested your hard earn dollars in “marketing” and said a prayer to the conversion gods to throw some bones your way. Fast forward today and through many mistakes learned, we have the means to harness the power of “Growth” through more measured and quantifiable means.
key projects
  • Landing pages and conversion optimisation
  • Customer onboarding
  • Messaging and user profile interfaces
  • Acquisition Funnels

Culture at Freelancer

LOGO DESIGN / APPAREL / PRINT DESIGN
In 2014 i had come across an article about Ben Barry, Facebook’s Minister of Propaganda. It described how he and his merry band of designers/creators established a little studio within Facebook called the Facebook Analog Lab with the sole purpose of infusing culture within the Facebook Ethos. I loved the way it showed how design and imagery could both play a crucial role in defining company culture. I became immediately enamoured. What started out as a ruse to get teeshirts printed ended up being a full-blown propaganda machine aimed at helping us “Change Lives” everyday. Here is a selection of my favourite pieces from my time as Freelancer’s propaganda officer.
key projects
  • Freelancer.com Merchandise
  • Hackathon Events
  • Company Milestones
  • Office Design

the people i've worked with

Dean helped push my work to new heights and inspired me to get my hands dirty with design.
A rare individual and a real go-getter. He takes the time to learn about you, your needs and the needs of your team and has the same care and attention when dealing with his own work.
Maryanne Nguyen
Visual Designer and Illustrator @ Atlassian
maryannemade.com →
He's always had the best intentions as I grow as a creative and as a manager.
Dean is a great designer, but his best quality is his down-to-earth style of honesty. He's great to bounce ideas off and I value his feedback because I know it comes from an honest place. He challenges me to become a better designer and is a constant beacon of motivation to get out of my comfort zone.
Samanatha Borg
Head of Design @ Freelancer.com
komiksams.com →
I can give him something abstract and he'll come back with a well thought out and fully formed user experience.
Dean is one of the most reliable designers i've worked with. I appreciate what he brings to our product which is a testament to how much he cares about whatever project he is involved in. Whether it's coming in on the weekend or working on a preso after work he’s the kind of guy that is dependable. He is someone that aims to make the work we do better.
Jimmy Young
Senior Product Manager @ Lyft
lyft.com →
Dean helped unlock a lot of barriers and really elevated design at Freelancer.
He helped hire, had those tough conversations, took on extra work outside his job and pushed the limits to make sure things we were always moving. He's an honest guy and is always a great person to bounce ideas off. Someone who always made sure design was part of the conversation.
Andrias Taniwan
Lead Designer and Front End Developer @ Willy Weather
poporetto.com →
Very data driven and considers all the available user behaviour data in his designs always.
A talented designer, Dean offers a unique perspective to things and provides rigorous feedback and recommendations which contribute to the success of any new feature.
Ehsan Azizi
Head of Escrow.com / Data Scientist
escrow.COM →
Dean is a designer that I can always depend on to "Get it Done".
As a designer he's proactive in connecting the necessary pieces to get things approved, tested and built. He has a refreshing view on design and product and i will always enjoy our healthy debates about building great user experiences. I can't wait to work with him again.
Mike Titchen
Senior Product Manager @ Freelancer.com
freelancer.COM →
Dean helped us achieve not only the business' goals but our own personal ones too.
As a leader he always made sure we are at our top performance. He is also very good with people having helped hire a number of designers. Dean is an all round good guy and i'm thankful to work alongside him.
Kocha Worapon
Director and Designer at Kocha.com
kocha.com →

it's time we worked together

Let's do this.

I'm all about helping companies like yours realise great things through the power of design. This is my jam. This is what excites me.

I've designed, scaled and optimised complex websites and two-sided marketplaces. Created and nurtured brands for billion dollar companies. Hired and mentored amazing designers for world class design teams. I've helped startups incubate from proof to product.

Nothing is ever easy, but its easier when you know what to do.

My experience is real world and tangible. My skillsets are wide and varied and it is deep where it needs to be. They call it being "T-Shaped" but really, when it comes to design, I just like being across anything and everything.

I adopt a candid, data-driven, no-egos, "let's test this!", best ideas win approach to the way i design and manage. Because given the importance of what we're doing... i want to make sure the work is sharp and always on point.

Isn't this how things should be?

companies i've worked for
HIVE ex
FINDER.COM.AU
FREELANCER.COM
SETTL
lj hooker
startcon