SydStart 2015

ART DIRECTION / WEBSITES / OFFLINE + ONLINE

- Your Startup Will Never Be the Same

For Sydstart, I got the opportunity to work alongside designer extraordinaire Samantha Borg. We crafted a glitchy “hacky” look to Sydstart to help showcase how you can learn the “secrets” to growth through subverting the mainstream. Sydstart’s branding was quite a departure from the standard conference branding and it paired really well with the headline speakers (Everyone of them having “hacked” their way to success through one form or another.)

SUCCESS METRIC

Create and Launch Sydstart.com

FUN FACTS

Sydstart was developed and designed by a talented team of designers, engineers and product managers in their “spare time”. We basically hacked together the conference from nothing.

FAVOURITE BIT

The glitchy effect that was used to showcase KimDotCom’s intro video. That combined with footage of his mansion being raided and various news cuts created an amazing intro before his headline talk.

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