Back to Work 2016

ART DIRECTION / COPYWRITING / LANDING PAGES / MINI-SITES

- Get Back to Business

Last summer i had the opportunity of creating our “Back to Work” Campaign. Every year, (around the time after New years) we experience an explosive growth in traffic to our website. It makes sense, budding entrepreneurs come to Freelancer.com refreshed, eager and ready to turn their dreams into reality. To help convert alot of these users we created dedicated landing pages and content giving businesses new ideas on how to utilise Freelancer to their full potential.

SUCCESS METRIC

Acquire users (employers) and increase projects posted. Reactivate dormant and “on the fence” users.

FUN FACTS

Back to work was conceived, built and implemented in the two weeks before our end of year XMAS break. Design, copy, front-end and backend all worked together to create this monster campaign. 

THE DETAILS

My Type logo was animated by Steven Sinatra (Diagramatics) and in the process I learnt a thing or two about creating funky SVG masking animations.

btw-1btw-1
btw-2btw-2
backtowork-tablebacktowork-table