Hacking Freelancer’s Culture
CULTURE / HACKING / PRINT / WEB / APPAREL
- "Stop Bitching, Start Fixing."
In 2014 i had come across an article about Ben Barry, Facebook’s Minister of Propaganda. It described how he and his merry band of designers/creators established a little studio within Facebook called the Facebook Analog Lab with the sole purpose of infusing culture within the Facebook Ethos. I loved the way it showed how design and imagery could both play a crucial role in defining company culture. I became immediately enamoured. What started out as a ruse to get teeshirts printed ended up being a full-blown propaganda machine aimed at helping us “Change Lives” everyday. Here is a selection of my favourite pieces from my time as Freelancer’s propaganda officer.