Changing Lives:
One T-Shirt at a Time

CULTURE-HACKING / APPAREL

- My time as Freelancer’s Chief Apparel Officer (CAO)

You know that the “coolness” of your tech company is determined by the swag that you have right? Boom. Welcome to the coolest tech company in Australia. My Mission? Design the best damn shirts a tech company employee can wear.

FUN FACT

Instead of an onboarding book, each new starter gets a set of teeshirts with our values printed on them. Pretty novel way to infuse company culture and gain a new wardrobe to wear at work every day.

FUN FACT

There have been so many teeshirts that have been printed that most employees rarely need to invest in new clothes anymore.

FUN FACT

Pretty much everything you see here has been turned into a teeshirt at some point.

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