Between the Flags
btf-header-logobtf-header-logo

Between the Flags

ART DIRECTION / WEB DESIGN / APPAREL + RANGE DESIGN / HEAD OF ARTROOM

- The Best of Australia

From designing clothing ranges and websites, launching new products and building new brands my time at Between the Flags was filled with many personal highlights. One of the many joys of being an in-house designer is being able to see a project from concept to completion and seeing how it adds value to the business as a whole. My time as Art Director at BTF allowed myself to wear multiple hats (Design, Web, Marketing, Production) and become the ultimate jack-of-all-trades.

PROJECT OVERVIEW

Lead design for one of Australia’s premier beach and lifestyle apparel companies.

ROLE OVERVIEW

  • Apparel and range design
  • Complete website redesign
  • Print + Web Marketing
  • Create new brands, grow existing accounts
  • Handle production and QC process.

FAVOURITE TEE

Being able to photoshop the queen surfing as part of our queen jubilee mini-collection was one of my personal highlights

slideoneslideone